Alex recently interviewed one of the most iconic and respected figures in the UK Gift Industry, Sarah Ward, Managing Director of the British Allied Trade Federation, on the Product-Cast, a podcast designed and delivered by Marketing 101 and hosted by Alex on behalf of The Giftware Association.

The interview was originally planned to last just 25mins but, in standard Alex style, his beloved ADHD took control and he and Sarah ended up chatting for almost an hour and a half, covering fascinating topics like the origins of the Giftware Association back in 1947, to the way it’s adapted to serve it’s members throughout the C19 pandemic, a full overview of exactly how it goes about helping it’s members and, of course, a deep dive into it’s beloved Gift of the Year award scheme which has been running for over 40 years.

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