Alex Ryan, consultant
“Everything is marketing, so marketing is everything – no part of your business should avoid scrutiny and no opportunity should go un-explored. I like think beyond the natural confines of ‘marketing’ to first tidy and refine your activities then track down the highest impact opportunity.” – Alex Ryan
With more than 25 years experience, Paladone is the UK’s leading company for wholesale gift supply and deliver trend-based, innovative, beautifully designed and packaged gifts and merchandise to over 80 countries across the globe to retailers like Sainsbury’s, Boots, Primark, Walmart and more.
The Giftware Association (the GA) is a national trade representative body and is the only UK trade association serving the gift and home industry. We recognise the remarkable talent and creativity of members ranging from retailers to suppliers, high street brands names to individual craftspeople and many others. Since 1947, the association’s commitment has always been to help and support members and help them make money, save money and save time by offering a wide selection of services and support.
Marketing 101 - Founder
A marketing agency that delivers support in areas such as SEO, Social Media, Content Creation, Podcasting, Amazon SEO and Web Design.
Marketing 101 Podcast - Host
The M101 podcast delivers free advice, guidance and strategy to it's listeners. Great for any sized business or the self-employed.
Prod-Cast Host - Client Podcast
The Product-Cast is the key UK gift industry podcast made for Gift of the Year and supported by the Giftware Association.
PROJECT; Gift of the Year Awards 2021
CLIENT; The Giftware Association
For this project I was engaged to host the 44th annual Gift of the Year Awards, a project that took place via zoom over the course of 6x days and 22x individual meeting recordings. The edited highlights were aired in 3x 1hr slots at Spring Fair At Home as well as being published on the client’s websites ga-uk.org and giftoftheyear.co.uk.
"I love flowers because they are the perfect marketing benchmark. They grow, evolve and survive. They never fail to be unique in a crowded environment and they attract exactly the right visitors at exactly the right time."